Each layer/level of the main home page needs a title within its own layer/level. That is clearly marked in the mindmap.
Within the same level/layer need to be the sub-levels. These are clearly marked on the mindmap with green arrows. These need to fit within each layer – but maybe you scroll left to right, maybe it automatically scrolls, maybe there are boxes to choose from – you have to consider the user’s experience and design something captivating and which is also extremely clear to follow. Besides the hero/top header level, any other mention of “Register Now” needs to be a special, consistent button that people see in every layer as they scroll down. We don’t want to bury information too deep – it needs to be “spoon-fed” to website visitors.
SECONDARY FEATURES PAGE – separate carousels on different pages, each carousel featuring our employees, our board members, our strategic partners, our program graduates, our chapters, our ambassadors, etc. This can be the same kind of page for each of these groups (but only one group would appear on one page). The challenge will be how to see many options within each grouping. For example, we currently have 43 ambassadors. So the issue is 1) how to show/search the entire group; and 2) how to show an individual’s full profile (which would include things like name, photo, email, organization, city, country, email)
SECONDARY “PRODUCT” PAGE
This page shows details on 1 specific product. For example, this could be the Pre-Summit Tour, or another example is draft program. It needs space for a photo, product name, short product description, and testimonial which could be a quote or a video.
REGISTRATION PRICING PAGE
Needs to show a lot of info. Levels include:
World Food Travel Summit (Trade Only)
Early-Bird EUR 600
Regular EUR 800
Placeholder 1 EUR 550
Placeholder 2 EUR 750
Exhibition Space EUR 2000
Each of these needs to say what is included – not sure the best way to show a list of benefits for each of these pricing levels. Types of benefits would be things like 1) access to all social and networking events; 2) pre-tour overnight culinary tour; 3) business to business appointments; 4) consumer expo day; 5) exhibitor booth
Consumer Expo (Consumers Only/ Só amantes das viagens gastronómicas)
Consumer Entry EUR 12