On http://www.parentskidssite.com parents and parents-to-be will find Ebooks, products and information on all things maternity, parenting, babies and kids.
The site design should be light and friendly, maybe a little playful but not too much so. All light colors are ok, I specially like cream, light purple, light turquoise, light orange and soft pink shades.
The logo can be letters and/or picture, whatever you come up with and should be in vector format. Tagline: "maternity, parenting, babies and more" (you can try it in upper- or lower case, whatever looks best)
Both site design and logo should convey assurance, competence and seriousness, while being friendly and a bit playful at the same time (not asking too much, huh?).
Site designs I like include http://www.babycenter.com
and http://www.parents.com (here I don´t like this site´s design all that much, but the way the dot in ".com" changes)