Homepage: our welcome mat to convey as quickly (ie non-verbally) as
possible who we are and what we can do for our customers; define
ourselves (eg. mission, core values, charities, endorsements, social
proof, feedback, comments, social media, newsroom, awards &
recognition); navigation; and of course a quote request
Content: a workhorse page for multiple forms of content; we might
insert maps or tables, like our cost-of-care map:
We may also insert images, videos, or text. We're open to single or
multiple designs. We like the idea of every page always having a CTA
(in other words, a way to request a quote).
Blog: We do a lot of article and post writing but have never had it
connected to our site before; this should be thematically synched.