Website RE-design wanted for Public Fund Investment Strategies
PFITR needed a new web page design and created a contest on 99designs.
A winner was selected from 58 designs submitted by 9 freelance designers.
Some of the designers who made it happen
How PFITR started their web page design journey
Who are you known as?
Public Fund Investment Strategies
Tell us a bit about who you are and the people you reach
We work with public entities, States, Counties, Cities, Schools helping them invest their moneys in low risk bonds and agencies. We work as and investment advisor or as a broker dealer buying and selling investments.
What industry do you think your business is most related to?
Existing website
Inspirational websites
Page descriptions
The design of the website must be Useful, Intuitive and Beautiful. The focus of the web site should be toward the client who has found our web site. The client is looking for a free dummies book or they want to “Check us out”. One area that provides us ‘credibility’ is the co-branding. The Dummies book is a brand of its own but I am the author. The Certified Public Fund Investment Manager (CPFIM) is a brand of the Association of Public Treasurers of the United States and Canada (APTUSC) however, I wrote the program. The IPhone is a brand as well but we developed the app for yield calculations on bonds.
I want the end user to think and feel when they look at our page that we are a safe place to put their money. An end-user would think, “they wrote the book on public fund investing, they wrote the training for the APTUSC, and they developed the IPhone application, and reporting and accounting software…. I believe I can trust them with our Money”
The home page should look good on every browser. How I get leads is to give a way a free dummies book. This is the websites call to action. So we will need to focus the dummies book somewhere on the front page.
The Dummies Book, Me in front of the dummies book and the CPFIM Logo are important to the front page.
Somewhere on the front page must be a “box” or location that will display stock and bond index quotes. So the DJIA, S&P 500, the 2 year Treasury, 5 year Treasury and the 10 year Treasury. Along with todays date.
The navigation bar should have
About Us
Delivery Instructions
Free Dummies Book
Calculators
Tools
Concepts and Education
Speaking Engagements
Investment Philosophy
Due Diligence Downloads
On the bottom of the page we should have a link to face book, twitter, linked in etc.
Other notes
The winner of this contest could be hired to full complete all future design and graphics for the web site.
My Target Audience would be the Treasurer of Financial Officer of a city, county, school, public utility. They are usually CPA's.
The money pictures do not all have to be used they do have a copy write and we own it. I like the pictures and it is relevant to what we do.
Bronze package
Free features
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Blind contest
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Guaranteed
Deliverables
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