Website for Land Speed Record Attempt

Our client has set himself a challenge to break a Land Speed Record in a jet powered car which is being custom designed. This is potentially going to be a high profile site and therefore needs to appeal to its target audience. Ideally the website should portray high speed, challenge, man & machine.

Refer http://jetblack.webz.co.nz for the logo and an image of the car. Although the brand name is Jetblack, the website does not necessarily have to incorporate too much black.

Jetblack

Please
design a home page for this site which needs to incorporate an element of
speed. 

Main
menu:

Home

Updates

The
Challenge

The
Car

The
Team

Media

Merchandise

Sponsors

Contact

Supporters Club – to be differentiated slightly from other menu
items

Some additional features for the
site include:

Forum and other interactive tools
such as possibly a flash game/competition/news
feeds/voting/subscriptions.

The
site will incorporate some 3D modeling.

Sites we like
are:

http://www.williamsf1.com/car

Vodafone McLaren Mercedes - The Official
Website

Reference sites for land speed type
content:

http://www.thrustssc.com

http://www.aussieinvader.com

http://www.landspeed.com

Some of the brand perceptions include: high speed, challenge, national pride, New Zealand spirit, awe inspiring, bravery, danger, man & machine, spirit of adventure. These have been incorporated into the logo.

- The client is VERY impressed by the design of the Williams Formula One site mentioned above
- The site may potentially have hundreds of
pages (so expandable sub menus will need to be allowed for in the site
design)
- Clean, professional
and dynamic look and feel.
- Simple but effective
colour scheme (professional)
- Depth in terms of
menu’s and headers
- Site must be
interesting and enjoyable to return to but in a serious way; Think Formula
1

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