"New website homepage design to attract software engineering students"

Education

Codesmith is a top rated coding bootcamp. Our main offering is our 12 week immersive software engineering full stack program that enables graduates to land mid to senior level software engineering jobs. We also offer numerous free learning opportunities for folks looking to learn to code! Our target audience is anyone looking to learn to code and transition their career into software engineering or upskill from an engineering/engineering adjacent role. Our average student is college-educated, around 28 years old, and lives in the USA.

https://codesmith.io/

We are looking to *improve* our current look and feel. Make it look more clean, polished, and professional. We are NOT looking for a radically different style / theme. We want to keep our colors consistent with what they are currently, and we use real people’s photos throughout the site. We are open to animations and more interactivity, both in the above-the-fold section as well as to display information lower on the page. The design changes for the homepage should not totally clash with the rest of the website. Also, please be sure to address how links look and subtle typography changes as needed. We take our brand as 'brilliant yet playful' and both 'approachable yet high achieving' seriously and want to give off this vibe, especially at first glance for new users. Specific design notes: 1 - We are MOST interested in improving the area above the fold. For example, adding a Headline and Sub Headline and simplifying the form. 2 - We are interested in seeing new ideas on how to display the content we currently have on the home page below the fold to highlight program information and give the user a better understanding of what our offerings are and why to choose us. This information could be more streamlined, and we are trying to move away from our ‘text-heavy’ brand choice more officially later this year. We will be judging the new design primarily based on how it looks on a desktop (not mobile).

We are most interested in ideas for above-the-fold on our home page. For example, adding a headline and subheadline, and moving some of the copy from the form itself. Changing the background images, etc. For the rest of the page, try to keep the same content (more or less) but present it in a more attractive way and feel free to change the order of sections on the page. Please note, currently some of the content is hidden you mouse-over a tile or click Notes: We want to draw users’ attention to the key takeaways and ideally flll out the form asking for a syllabus. On the home page, we are trying to show our multiple program offerings, our free resources and community options for those not yet ready to apply, why trust us with your education, and that our programs are highly-selective but attainable. We also have the best graduate outcomes stats in the industry, and we want to highlight those very clearly.

As we are integrating this new homepage with the rest of the website, so we don’t want a design that will totally clash with the rest of the design/style guide. We are open to new types of buttons, sections, etc. Do NOT use any stock photos.

We will be building this out in-house and will need to make sure we have mobile versions as well. We are aware that our website is not very mobile-friendly at this time. Can use photos from here: https://photos.app.goo.gl/yqVQE8967EA2PNkDA

Every design category has flexible pricing for all budgets. Web page design starts at $599.