What do you have in mind for the style and theme of the web page?
Clean, modern, organic, with an environmentally friendly appeal.
Home/About Us, News Feed (dynamic to stay relevant with search engines, maybe linked in with our FaceBook page somehow), Contact (with the ability to trace all leads coming from the site if through email), Products, Services, Reviews (static and dynamic with the ability to moderate posts).
What to avoid
Generic, heavy wording.
The subject matter isn't the most exciting so I would like to be creative and incorporate energy usage data and an individuals footprint on the environment while showing them how our products ad services could help them lessen their impact. I would also like for our site to be viewable on all devices.