We offer personal lines insurance completely online, from building a quote to buying the policy, managing the policy, payments, etc. This is all done within a logged in portion of the site that is not part of this contest.
What is in this contest are the landing and information pages that are the public facing side of ZipSure.ca. The initial pages can be seen at ZipSure.ca. We recognize the need for their redevelopment and expansion.
Although we are starting with tenant insurance at this point, we are not limiting ourselves to that. We will eventually offer many different types of insurance, but they will also be personal not corporate. Our target audience, therefore, is the entire spectrum of the consumer market, from 18 year olds up.
Our service caters to consumers who are comfortable living on the internet.
At this point we are looking at strictly English speakers. There is no requirement for French language support, but we will likely consider this in the future.