I would like this site to have a clean, feminine feel that is welcoming, fresh and invites the visitor to browse and stay on the site. It would be great if it conveyed a vintage-lifestyle feel whilst being contemporary in web design elements. Something simple that will not date too quickly.
I love clean space on websites. It is important that the product is the hero on this site so any background wallpapers used should be soft and subtle and not overpower or detract from the product shots. Vintage tea sets have quite intricate and colourful designs so the site design should keep this in mind - nothing too busy.
I do not like boundaries and borders and boxes. I am happy with sections being defined by colour if need be. I have not settled on a colour palette though like soft browns, pinks, blues, green and creams.
See note below on logo. Here are a couple of background vintage wallpaper vectors that I like the look/feel of. These could be contrasted with a stripe if an alternative is needed - ie see vintagesimplicity website example. You may decide to take a simpler approach. That is fine.