This website features academic articles, audio and video as well as consumer-oriented information on the topic of "life purpose" and "spirituality." In addition to being a central repository of academic articles about psychology topics, it will also be consumer friendly site (with a blog) for people interested in downloading articles, or listening to audio or watching video about self-improvement topics related to self-help psychology, discovering and living one's "life purpose", and striving to be more "enlightened" (self-actualization/self-improvement).
It features the work of Dr. Marc Gafni and Ken Wilber, two high profile philosopher-spiritual teachers (who are also psychologists). Their academic writings are featured in many academic journals while also appealing to spiritual seekers.
The target audience is mainly people interested in self-development, holistic studies, yoga, meditation, and so on.
The gender is a mix of women and men. Education level tends to be highly educated (college degreed or graduate degreed).
Age is mid-twenties and higher. All adult.