(1) Home Page
The home page needs to quickly explain to new users what the site has to offer (E.g., What is the Maine Futures Community Mapper? What can I do with this tool? Who else is using this resource? How do I get started?). First time and repeat viewers need to be able to immediately recognize where to click to launch/view to the interactive mapping application.
Possible taglines to integrate into the design include: (1) “Exploring Maine's future under alternative land use scenarios” and, (2) “A planning tool for communities, businesses, and citizens.”
The menu structure that needs to be present on the home page (and all subsequent pages) includes the following in this order: Home, About Project, Study Areas, Process, Scenarios, Contact. A button to “Start Exploring” should also be present that links to the MFCM page with application.
The home page must also feature the logos at the bottom for all project partners. Those logos are provided and should appear in this order: (1) SSI (SSI.jpg), (2) UMaine (crestlogo.gif), and (3) CRSF (Sustain-logo.gif).
(2) Content/Background Pages
These pages will contain contextual and background information about the project, partners, study areas, research methods and data models as well as contact information. The pages will contain >50% text with embedded photos/images. An effective strategy for linking to additional resources (e.g., PDFs for presentations, reports, articles) relating to the core content needs to be proposed. We need to provide viewers with essential high level information with the capacity/flexibility to offer links to more technical, detailed, or lengthy resources. User feedback is especially important to the project team, and it needs to be clear on all pages how to link to the contacts page.
(3) Maine Futures Community Mapper
This page is where users will spend most of their time and is the “heart” of the entire website and project. The mapping application will be embedded on this page via iframe. Visit the link provided above to view the development site. This mapping application has been developed by a partner organization, which will make adjustments to harmonize its appearance with the full website design. The attached Illustrator file and JPEG has notes about elements (buttons, background colors, pop-up menus) that we are looking for participating designers to suggest styles for (MFCM_Explorer_Illustrator_Concept.ai). The proposed website design will impact the look of the mapping application and vice versa.