jgraymarketing needed a new web page design and created a contest on 99designs.
A winner was selected from 18 designs submitted by 6 freelance designers.
Polymer Clay Studio
We assemble tutorials that each polymer clay enthusiasts how to improve their skill in working with polymer clay. People who work with polymer clay (a type of sculpting clay) typically make:
Our customer are very creative "crafty" type women. They are usually at the beginner - intermediate skill level.
The purpose of the site being built is assemble a big list of polymer clay cafters/enthusiasts/artists.
Sales page examples:
I give you these sites to look at because we will need to incorporate some of the elements found in these sites. Elements to observe:
**headlines that *pop*
**Pushing the eye to the optin form
Sculpey is one of the main suppliers of polymer clay to the world. You'll see here the correct color palette for my site-- warm, friendly, etc.
The sole goal of the site is to get the prospects to OPT-IN to the mailing list. So the right designer MUST have an understanding of creating a design that gets visitors to take action.
So, this site needs to be fun, female, inviting, exciting. These women are rabid to learn even one new technique that will improve their skills as a sculptor.
**NEW ADDITION TO BRIEF**
Please incorporate into the design the following icons to give visitors the opportunity to follow my on:
Also-- Please incorporate the following:
Facebook "Like" button
Google +1 Icon
Attached you will find 2 document:
1. First is a wire frame contain the copy of the site and general layout suggestion. You don't necessarily have to be tied to this.
2. My logo-- this should give you further direction on the look and feel of the site.
My customers are female between the ages of 25-50+ They are generally married with kids and do all the typical "mom" stuff.
We saved a spot for your web page design contest.