Our target market is pregnant women or women who have recently had a baby and live in the U.S. Everything on the site should speak to sophisticated women who are going through pregnancy and infant care for the first time.
All entries must submit 5 page designs to qualify for the prize. Wireframes of each page are attached.
wireframe: uBaby Web UI - Page 1.jpg
The purpose of this page is to introduce the site and communicate what you can do on the site. Users are encouraged to enter their email address and then select the button that most interests them - Learn, Share or Save.
wireframe: uBaby Web UI - Page 2.jpg
This page is the primary content and social media page on the site. The page is the users customized newsfeed or MyFeed. The page allows users to read blog posts from people they are following. It allows users to create content based on content type, e.g., text, photo, video, etc., similar to the tumblr.com dashboard.
This page also has Learn Share Save icons on the top of the page. These icons and or links are persistent throughout the site. Other top navigation elements include Help, Profile Picture and a search box.
The right margin includes links to Followers, Following, Most reblogged, etc. The right margin also includes deal highlights from the Save section.
wireframe: uBaby Web UI - Page 3.jpg
This page is a simple form page to create a new text entry. The layout will be used for all content types, but we just need the text page designed for this project.
wireframe: uBaby Web UI - Page 9.jpg
The purpose of this page is to display the deals that we have available on the site. The idea here is similar to Groupon.com, Plumdistrict.com or FamilyFinds.com. Users see the offer highlights, a beautiful and descriptive picture and other summary information. Clicking on the View button takes them to offer details.
The right margin includes a Deal Suggestions block. This feature is like the "Suggest A Deal" feature on familyFinds.com.
wireframe: uBaby Web UI - Page 10.jpg
The purpose of this page is to communicate the offer details and summary terms. The page should be clear, clean and encourage the user to Buy without being overly loud or noisy.