We are looking for a creative and appealing design for our home page.
Home page main objectives:
1- Sell products
2- Build a customer mailing list through incentives to subscribe to our mailing list:
Incentive A: A chance to win a $30 gift card through a monthly contest. Winner will be chosen at random
Incentive B: a $5 reward to redeem on our website for referring us to a friend.
3- Direct customers to content pages where they can learn about the product & the company
4- Encourage our customers to use the product as a gift and not limit it to self-use. This is emphasized by dedicating a category in the left navigation menu to gifts. Customers will be offered the possibility to add a gift wrap and a greeting message (the greeting message option displays only in shopping cart)
Home Page Design features:
Simple and elegant. A great match to our attached logo. Please see how our logo designer played on the shade of the leaf crown as a background in our stationary and bags design (attached). We would like to see that same pattern on our home page.
Very important! We would like to maintain our website in-house. It is therefore crucial to have the final design possible to convert after coding to CSS and SSI (Server Side Include). Please take this into account while creating a design for Arganavita.
The choice of colors is crucial to convey the feelings of well being, the benefits and the serene mood the use of products will procure (rejuvenating, healing, relaxing…)
Should be easy and obvious, no clutter, no confusing path, user-friendly. No flash or animation.
C- Menus, categories, and sub-categories:
Please see attached doc with title "Menus and categories" for detailed information.
Please see attached doc with title "incentives" for more info.