New website design wanted for Animal Rights National Conference 2013 Website

Animal Rights National Conference 2013 Website

The website is for a national animal rights conference, which attracts thousands of animal protection advocates from across the country. The conference address all areas of animal abuse - including factory farming, the fur industry, animal experimentation, circuses, etc.

The audience for the site/event is diverse, so it should have broad appeal. However, the primary audience should be women between 18-35. The site should be professional, clean, sleek, modern, upbeat, and inspiring.

http://arconference.org/

The feel of the site should be professional, modern, upbeat, inspiring, and inviting. It should match the tone of the logo.

Homepage

Logo at the top of the site and the text August 2-5, Washington, DC

Large slides at the top that has big pictures and rotate with various features.

Sub sections under that change/slide that have:

- Features speaker. Area for photo, name, and one sentence. Then “learn more” link
- Sponsors. Area for sponsoring organization logos to rotate.
- Register button
- Area for facebook likes, tweets, other social media elements

Top buttons that read:

- About
- Sponsors
- Speakers
- Program
- Exhibitors
- Accommodations
- Register

Page for other content:

In addition to the homepage design, please design a template for all other pages where we can put the appropriate information within it.

The website should not focus on dogs or cats and should also not look like a zoo website with an array of wild animals. The site should also be positive, so no blood or gore. The site should also not be too cheesy, with heart images, etc.