7. About Us:
- Biographies of team
- Contact information
The site needs to be very sharp and different looking than the average Zambian site. Please take some time to look around at sites that end in .co.zm.
Our site will be topfloor.co.zm
The site should not have any flash and be extremely low-data. Internet here is extremely slow, so people who want to learn about us should not struggle for one of our pages to come up. It probably needs to have 10% of the average data of a US/UK site.
Target demographics are up-and-coming managers and current managers/CEOs. Male and Female. Located primarily in urban centers, and mostly in the capital, Lusaka, or the Copperbelt (area where the mines are) They are educated to the level of an college degree. The up-and-coming managers are looking to get an edge on their competition. CEOs are looking to come together to discuss the country's most pressing business issues. Everyone is looking to better themselves so they as individuals (or as businesses) are more competitive. This is primarily a B2B site.
There should be some formality to it all - while still fun - which is expressed by the tone of our logo.