• Simple, professional and uncomplicated design allowing for lots of page content throughout the site
• Text and copy should be easily readable with text being a little larger than on usual sites. See http://www.techsmith.com/morae/user…eloper.asp
• The company’s logo should appear at the top left of the page. The logo can be downloaded from http://www.clickfunnel.co.uk
• Phone number and email address as well as a link to the client login area should appear on the top right.
• The site home page and content pages will have a main banner image below the main navigation and for the home page this should contain the following text;
“Get more customers but spend less on advertising” “Find out how now”
• All main page headings and sub headings should be more than just text and include an image that can be used as a background image with CSS. See http://www.techsmith.com/morae/user…eloper.asp. Most headings have a shaded area surrounding the headings. We’re looking for something similar.
• Main navigation elements should include the following;
Home | Our Team | What We Do | Case Studies | Reports | Articles | Get In Touch
• Sub navigation on the content pages should be very clear and populated with different navigation elements depending on location within the site. This should appear on the left hand side.
• Breadcrumb navigation should appear on all content pages ensuring any visitor knows exactly where they are on the site at all times. E.g. You Are Here > Home > What We Do > Campaign Optimisation
• There should be a main banner image at the top of each page.
• On the home page will be 3 highly visible sections describing the main services, which are:
Website Audits | Campaign Optimisation | Content Optimisation
See Greenlight “At A Glance” as to how this could be done. http://www.greenlightsearch.com/
• We would also like to see an area highlighting a recent client success story. See http://www.futurenowinc.com and http://www.invesp.com/marketing-ser…ation.html
• It would also be good to include some additional logos of current and past clients under the Latest Client section. http://www.greenlightsearch.com
• There should be room for about 150 / 200 additional words on the page to help with SEO
• There should be a search facility enabling visitors to search for information on the site
• We need a Newsletter Signup allowing space for about 20 words to encourage signups
• There will be a Latest Buzz Blog section which should display the latest 3 articles with a date.
• It would also be good to include sample feature boxes on the right hand side to offer flexible highlighting of particular products and services. See http://www.greenlightsearch.com/ppc/ where they have used Our Products and Case Studies for their feature boxes.
• At the bottom of every page there will be a Contact Form to help improve conversions and sign ups to newsletters etc. See http://www.futurenowinc.com
• The content pages will have all the features of the home page but without the three service area boxes / sections and the Latest Client success.
• All content pages should contain a main heading and a summary heading immediately after the main heading. There will be other regular sub headings to break up the page. This should be demonstrated within the design for the content page.
• There should be a mini sitemap on each page giving easy access to all main areas of the site. See http://www.techsmith.com for an example of this at the bottom of the page.
• The footer section should contain the following information. Company Name, Address and Telephone Number should appear at the bottom of all pages as well as this strap line;
Copyright 2009. Click Funnel Ltd | The eBusiness Optimisation Experts.