New website design for Liberty Pensions

New website design required for Liberty Pensions. You can see the existing logo and some of the planned content at http://www.libertypensions.com - userid of liberty, password pyth0n.

http://www.libertypensions.com

Tagline:
None.

Desired Color Scheme:
Must coordinate with existing logo.

Desired Style:
Clean and fresh. Must be appropriate for a pension company, but not stuffy or traditional.

Accepted File Formats:
Layered Formats (.psd or .tiff)

Liberty is a pensions company that helps UK residents set up and manage a new form of pension - the SIPP.  They are looking for a fresh, clean and professional design, with good use of typography and imagery.  Details of what the company does is available on the website, at http://www.libertypensions.com - you will require userid of liberty and password of pyth0n.

The company will use the logo that is displayed on the website. However, this logo, and the current content, are the only design constraints. Feel free to play around with layouts, graphics, images, to achieve the best overall design.

We are only looking for photoshop layouts. We don't need HTML or CSS. You may use any images you feel are appropriate to represent the company. Images should be taken from libraries where they are either free for commercial use, or purchasable for a few dollars - IStock and the like. We will need references of where to purchase each image used.

We're looking for strong, clear use of graphical elements and images.  We will need graphical buttons creating for the grey blocks on the current site - the button to apply for a pension, and the three feature case studies.  We will also need to understand how your design will apply to the various different site components - the homepage, the application form, and the forum.  For bonus points, we'd love to see how you would style the resultant printed application form.

On our side, we promise to provide you with prompt and objective feedback, so that you can judge quickly whether your ideas are on the right track. We'll use the following interpretations for the star system:

1* - Nothing special
2* - Good enough to show the team and consider
3* - Once we've reviewed as a team, those we like enough to want to see more will be upgraded to 3*
4* - Used to indicate front-runners
5* - We'll allocate these to the final 2 or 3 designs in the frame, before selecting a winner.

Feel free to ask any questions you want, either below, or via private messages.  We'll endevour to reply promptly.