spjdebruijn got their new web page design by running a design contest:
Website Design Healthy Lifestyle Boot Camp: Back to Basic.
Check out spjdebruijn's Web page design contest…
Our company provides healthy lifestyle services that support people in finding their own better healthy lifestyle. Currently our key and only product is our weight loss Fitness Boot Camp. Participants join for a boot camp week (or two or three). Boot Camps are composed of 8 hour sport days followed by workshops: Mindset, Food and Training. Sport instructors all have a military background. Follow up packages including Skype coaching can additionally be purchased for guidance after the Boot Camp. Future products might include Boot Camps in Spain, personal training, coaching, and or other products/services. Our clients are mostly overweight people in the age group of 25-45 years. +/- 80% of participants/clients are women. Besides those clients who join to lose weight, we cater to client who want to get more fit (they are not interested in weight loss or workshops) or need a break from busy lifes (for example busy entrepreneurs)
Look & Feel - It should breath the experience of toughness during the days (sport), but luxurious comfort in the evening (services include massage, sauna, etc) - A bit rough, (change is not easy, and the ex-military sports instructors stimulate perseverance of clients, something they might lack/need and they are aware of that) - Back to basic, back to nature, outdoor - Trustworthy / Safe / Warm - Design should be in line with the current trends of people leaving the sterile fitness classes looking for more outdoor experience/adventure. The sport component is a very big part of the boot camp. We do functional training, many body weight exercises and High Interval Intensity Training. - Spirit of change - Exploration (of new lifestyle) - Adventure (on the path of finding a new lifestyle)
This section concerns the HomePage (HP).Together with the succesfull selection of a new design we will move our website from our current domain http://www.afvallen-met-bootcamp.com to a new domain http://www.the-bootclub.com. STRUCTURE & INTENT WEBSITE The website is a two-column content driven web site based upon 3 tiers of pages. This structure allows content marketing to be our key method of acquisition. Homepage (tier1), tier2 (hubs) and tier 3(the meat of content). The tier 2’s are divided in four main categories: 1. ‘Leefstijl & Calculatoren’ / Lifestyle & Calculators 2. ‘Pijlers Gezonde Leefstijl’ / Pillars Healthy lifestyle 3. ‘Fasen van Verandering ‘ / Stages of Change 4. ‘Dienstverlening’ / Services The first three categories provide information/content and tips that should support any potential client in finding a new healthy lifestyle and are ultimately designed to lead to a sale (bootcamp, coaching, etc) ELEMENTS In the homepage 1. Provide a quick solution to show the next upcoming bootcamp and / or any price deals with a Call To Action, located above the fold. This ‘What is Hot’ spot should be located modest and mostly assist returning visitors. Presell is the main objective of the homepage, not sales 2. We currently have a slider including quotes with experiences of former clients. We would like to maintain a slider but the layout or box of the slider can change. 3. Design should include a visually attractive header that has space for company name (See .png Attachment: The BootClub: Boost Your Lifestyle. The header should also contain the phrase: “Profesioneel advies, tools & oplossingen voor jouw gezonde leefstijl” which translates to “Profesional Advice, Tools & Solutions for your healthy lifestyle”. 4. The header should contain a visual elements/icons representing the three pillars: Mindset/Behavioural Change, Food & Sports 5. HP should give a clear idea of the navigation of the website 6. A vertical navbar on the left or right with the four categories of Tier 2 makes most sense. Each category will have several tier 2’s that can be accessed quickly. 7. A horizontal navbar with the items In Dutch: “Home”, “Nieuws”, “About”, “Diensten”, “FAQ”, “Contact” 8. Footer. How would you optimize it to represent info that visitor look for in this section? 9. Clear Call To Action: for all sales aspects of products and services, usable on different web pages. 10. Social media buttons (Facebook, Twitter, Google+), maybe Google search box 11. One of the idea’s behind the website is that we provide people with a toolbox of ‘tools’ as tips they can use to change their lifestyle. This idea should match the need for simplicity in a world that gets more complex. It would be great to have one or more cartoon icons/symbol representing a toolbox. What cool icon would fit? DESIGN of the Homepage 1. We believe that presell with content is the foundation for our sales. The purpose of the homepage should be to match the problems of the client and introduce them in why this website can be of use and generate trust/ confidence that this company can actually help them. 2. Since our website is a content site, it should have a smooth background for the text articles (light grey, white), no wild colors 3. The two column design should naturally lead to a (simple) mobile version. The mobile version is not part of this assignment 4. Design should include a clear font type, color and size for a header and the content text. The font attachment shows which fonts we can use in our CMS. We run the website on a sitesell-server (www. http://www.sitesell.com). 5. SEO-wise it makes sense to make sure there is content (text) above the fold.
What to avoid
-Don’t make it too screamy / busy
Do not forget the attachments: logo and font details. During the design proces you will work together with Sjoerd de Bruijn. He is available during workhours European time (Amsterdam), monitoring the contest and will provide all needed feedback on a frequent basis.
Every design category has flexible pricing for all budgets. Web page design starts at $599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their web page design.
Designers across the globe delivered design magic.
spjdebruijn collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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