New Online Dating Site for Mainstream South Asian Singles (Indian Subcontinent descent).
- DISREGARD EXISTING LANDING PAGE - START FRESH - SEE ATTACHMENT FOR NEW CONTENT.
- PLEASE READ REQUIREMENTS, which has content for new landing page.
- Would love to retain the 'winner' to develop the other pages.
REQUIREMENTS: Pls. see attachments:
1) Landing Page
2) Internal Home Page
Please be CREATIVE
PLS. Note: I will be involved and looking at submissions frequently i.e. please feel free to ask questions - as soon as I see them, shall respond promptly.
IMPORTANT: Target audience is Mainstream Americans who just happen to be off South Asian (Indian Subcontinent) Descent i.e.
• Design should appeal to the mainstream American Community.
• NO traditional Indian colors or elements needed
• SIMPLICITY (clean, not fussy or cluttered) and ELAGANCE
USER EXPERIENCE with MINIMALISM & MODERN LOOK.
• Fun, vibrant, colorful (NOT loud), elegant, contemporary with the
feel of a Web 2.0 company
• Convert visitors into members (free sign ups) by convincing the
visitors about a magical experience that awaits after signing up.
• Convincingly communicate that we think different (unlike other
dating websites, we are minimalistic, classy and beautiful devoid
of any hard-sell messages).
• Even if a visitor doesn't sign up, inspire her to start a relationship
with us by following us on facebook, twitter, you tube, signing up
for our newsletter/blog.