Home page = thoughtfully feature our BBC, SKY and Wired video coverage. The Owlstone Medical logo is new and should be used to good effect. We are keen on retaining the "next generation detection" and the triangular motif from the top of http://www.owlstonenanotech.com/medical
Case Study page = include images and extended text, downloadable resources (PDFs) and a "Request more info/price" box - like on this existing page: http://www.owlstonenanotech.com/med…wel-cancer
Update May 8th
In the upper portion of the homepage use the text “Our vision - to become the global leader in non-invasive diagnostics for cancer, infectious and inflammatory disease” Also in the same section use “Our goal - Save 100,000 lives and save health care providers $1B by 2020.
Add a section called “Selected Publications” and under that split into three categories “Cancer Detection” “Infectious Disease” “Inflammatory Disease” - use an appropriate icon next to each. Under these sections three papers below, along with text of the paper title and hyperlink to the PDF; possibly use a graphic thumbnail of the front page of the paper.
Detection of Colorectal Cancer (CRC) by Urinary Volatile Organic Compound Analysis
Rapid, Accurate and on-site detection of C. difficile in Stool Samples
Identification of inflammatory bowel disease (IBD) using field asymmetric ion mobility spectrometry (FAIMS)
When including the video use the BBC, Sky News, Wired Health Logo above the video.
In the links sidebar (where there is currently BBC, CNN, Wired etc)
Let’s drop the Non-invasive Detection of Colorectal Cancer poster. Modify the CNN one so there is text that says - CNN picks Owlstone Medical in “Going Global in 2015: 10 start-ups to watch”. Add two new sections “Cancer breathalyzer technology spun out of Cambridge University” - link to http://www.eng.cam.ac.uk/news/cance…specialist and use the Cambridge University crest. Add another section “Owlstone medical wins £1M NHS contract - link to http://www.sbrihealthcare.co.uk/new…hallenges/ and emphasize NHS logo
Include the user testimonial quote in one section.
Include the newsletter signup in one seciotn