The text in the homepage design contains a lot of elements. I am open
to suggestions for how to minimize/combine some of it, as well as
looking for good ways to express the content in a meaningful way.
The purpose of the website is to introduce the concept of financing
patents and the benefits, then there will be links to content (some
which will come from the hundreds of posts on krajec.com/blog). The
content will be detailed 500-1000 word essays on individual topics,
and maybe there is a landing page that introduces a large section of
For example, for the topic "No Provisionals", there might be a
scrollable web page that has 3-5 major points about that topic, each
point linking to a blog post.
Keys for this design contest:
1. Develop a visual style for the brand - typography, color, graphical
2. Present the front page content in an easy to read, meaningful, and
The BlueIron concept appeals to clients in two different ways:
1. The concept of financing patents is completely foreign and unique,
this needs to be explained a little bit.
2. BlueIron produces patents that are much different than
run-of-the-mill patents - this is because
BlueIron uses different techniques and has different interests than
the old way of getting patents.
The section of the website that says "More patents, better patents =
more opportunity, higher valuations" is the main point of the website.
Please present this in a powerful, strong way.
The purpose of the website is not to complete a sale, but to present
the concept of financing patents (which nobody does) and to educate
potential clients. The only call to action is to contact me, and that
only needs to be a contact page which will be accessed through a
footer that will be on every page. A typical deal would be a
multi-year, high dollar negotiated contract.
The education aspect of the website is accomplished through blog posts
(examples of which are at krajec.com/blog), although I want to
the organization of the posts.