We are happy with the foundation of the brand, colours, flat design icons and copy content, but it’s just not been properly designed yet.
Wollit is a mainstream financial wellbeing brand. The brand is therefore positioned between a wellbeing and a tech start-up brand. The brand idea is 70% CALM and peacefulness the audience will get by using wollit and 30% simple INNOVATION & TECH.
OUR EXISTING COLOURS
The colours represent elements of the brand that we need to communicate peacefulness, trustworthiness, innovation.
Dusky pink - This is our main peaceful calm colour. It’s role is to be a calming backdrop to our communication.
Bright blue - This colour is currently being used to promote taking action (buttons) and highlight key graphic messages.
Cyan - This colour is a functional colour that holds our product (see income promise calculator on homepage)
Navy - For trust, financial association, we like this colour as a header and footer for this reason.
Whilst we like these colours, if you have a better suggestion for each role needed, please feel free to make a suggestion. But please make sure they all are assigned a clear reason for being (peaceful, trustworthy, etc).