Website for Animated Presentation

American Fitness Educators

This website's goal is to sell a continuing education unit to personal
trainers (and others just interested in the topics) called "Fat Loss
Fundamentals". The content is delivered as an animated presentation
with voice over.

We are selling a presentation with a lot of visuals and animations, so i'd like to experiment with a cinema-like theme. I want the visitor to feel like they're about to watch a movie or tv show, so a darker theme is probably more appropriate. Also, the main color for AFE is a darkish blue.

Homepage: Here we want to feature our artwork and provide a brief description of the presentation. The main call to action should be to select your certification from these options: ACE, NSCA, NASM, NCSF (logos for each in zip file) and a button to continue on to purchase the fundamentals of fat loss content. Clicking that button should prompt a payment overlay to enter credit card info (price is $19.99).

I'm attaching some of our graphics in a zip file, i'll be relying on you for how to use them. Our main character is the image named Charlie (different color options available, he turns from fat to skinny progressively throughout the presentation), the rest of the images are backgrounds or props. I don't care if you only use one or all of them, whatever you think is best. I can have graphics altered if needed. Also, if you have an idea for a simple animation to bring the homepage to life, don't be afraid to suggest it! I have animators.

Confirmation/Start Page: This is the page the user is directed to after paying for the presentation. Here should be the Fundamentals of Fat Loss title and cover art (maybe like a DVD look) and the same brief description as the homepage. The certification & logo they chose should also be here. The main thing a user will do here is click a Start button that launches the presentation.

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