1) Homepage: We want the whole website to have a lot of white space, yet be captive in terms of our story and inspire action. It needs to cater to a customer in need of help with their skin issues. It’s going to feature images of our founders; Two well-renowned doctors, as well as some pictures from their working environment. We are going to display some of our products as well, yet in this case it is best to be authoritative rather than promoting the specific products.
2) Product Detail Page: Our product detail pages need to be very informative and accurate; providing customer testimonies, reviews, lots of product info, images and maybe even videos. We are aiming to have somewhere around 2-300 different products and these products are meant to be very well thought-out in terms of what we information we can provide about them.
3)Product Category Page: As for product category pages; These are going to be very important because they will be focused on the various skin issues that we treat. In each Product Category page we will need to provide information about the skin issue that it is about; Information about the topic, images of the symptoms and maybe even smaller infographics. Of course, the products that we provide should also be there and for each product, we want to display reviews, the name of the product, what sizes we have, one product image and a compelling buy-button.
4) Content/storytelling page: This page is very important. It is meant to give the visitor the full story of our company, our products, what we aim to achieve and how it all started. Our story is rich and it needs a stylistic page where the visitor is as captivated as when they read a high-profile article in any bigger publication.
This page is meant to be used as a template for all content that is not product-oriented. The Content/Storytelling page should be able to hold ten times the amount of text, images and other media than other pages on the website.