Phame Entertainment is a pro-social production company that provides big name talent booking and concert production services to universities nationwide. We are not your typical business in that we are driven by a social mission, and not just profits. Our social mission is to leverage fame and entertainment to create, inspire, and fund philanthropic initiatives worldwide. This is why the name Phame is spelled with a “Ph”. The “Ph” stands for PHilanthropy.
While our social mission is core to our existence, it is equally important for us to focus on the service we provide, which is talent booking and concert production for universities. After all, the quality of our service is the reason someone will choose to do business with us (not our social mission). Our business mission is to be the most innovative company in our industry, and through constant improvement to give our clients the best event at the best price.
Our value proposition is simple:
Better Price. Better Event. Better World.
Our target audience is college students age 18-23.We want to appeal to the youths sense of social responsibility, collaboration, and desire to DO BETTER. Values of our target market include: Speed, freedom, openness, innovation, mobility, authenticity, playfulness, social responsibility, collaboration, and Doing Better.
The website should be:
-Unique, Modern, Web 2.0 type design
-Clean and straighforward. Nothing cluttered.
-Bright, Fun, Open.
-Please use the Phame logo as a reference for the feel of the site and colors. i.e. playful but professional.
-I also like a modular look but I’m not really stuck to it.
I've attached our logo, do Better slogan, and wireframe for the site.
Wirefram is only a guideline for the general flow of information/content. Do not let it deter your creativity.
If you can find a good way to incorporate the "do Better" then great. If not, thats ok too.
The Rock Your Cause logo should be used as image in the the box titled "Rock Your Cause"
Here are examples of websites I like:
HERE IS WHAT WE WANT TO AVOID:
This is one of our competitors. We want to avoid this overly slick “hollywood” look.