We teach and talk about innovation all the time. Therefore, our website should reflect, represent, what we say. We need to make a great first impression.
And our website is the primary channel for sales of our workshops. He must convert visitors into students. We need the website selling very well our workshops.
We want to use pretty pictures, diagrams, videos, etc.. A great example is the Apple website (http://www.apple.com).
The home page needs to be very impressive. With the possibility for beautiful videos and pictures (or illustrations). The home will be the landing page of our business, and must convert sales.
I like this page (http://www.businessmodelgeneration.com/events) with drawings, buttons for registration and testimonials. I also like this other page http://www.apple.com.
Today our home page is: http://www.bizstart.com.br/
The content page should allow the beautiful presentation of the content of the workshops and consulting, with videos, pictures, illustrations, testimonials, etc.. I really like these pages http://www.businessmodelgeneration.com/toolbox http://www.businessmodelgeneration.com/book. I also like the pages of Apple, as this http://www.apple.com/iphone
Today our content page is: http://www.bizstart.com.br/workshop
On our website we have a blog (http://www.bizstart.com.br/blog). The design of the blog should be aligned with the rest of the website.
We need a contact page that is not boring. A form that visitors are interested in filling and not ignore. Today our contact page is: http://www.bizstart.com.br/contato