We are a company that is being formed to create low cost alternatives in the LED lighting market. Right now LED lighting is much more efficient than other alternatives (less power consumed, less carbon in the atmosphere) but it is also more expensive. We source products from around the world with the aim of keeping costs as low as possible in an effort to get as many people as possible to convert to LED lighting in order to drastically reduce carbon emissions!
Tell us a bit about who you are and the people you reach
Target audience is contractors, distributors, and end users of lighting products. Typically they're an older, more conservative crowd. That doesn't mean we want a totally dry design but the typical buyer would be 35 and older. At the same time, we are distributing directly through this site and so we would also be seeking to capture the young, environmentally conscious population as well. Target market is the US and Canada.
I am open to a lot of different ideas so I am not going to be too specific here. We are going to be listing about 200 products. We would like some to be featured on a home page. We also would like an integrated blog for SEO purposes. It will be an eCommerce site, with all sales being done through the website.
Just looking for something that will look great and attract sales. Something that carries a message of environmental responsibility.