SpiderGrip Film website: a super tough, traction protection film - disrupt the market

SpiderGrip Film

Need to describe and show, (and perhaps sell), the features and benefits of SpiderGrip Film. SpiderGrip Film is a unique, patented, super tough, reusable protection film (typically floors) with traction and gripping properties, (no adhesives used). End-users would include painters, plumbers, HVAC, Realtors, etc..; folks who enter your home or business to work and are respectful enough to protect your property.

A key value of the SpiderGrip film is that it can prevent slip and fall worksite accidents (lower contractor's Workman's Compensation claims and expenses. Many times contractors use thin plastic films that are Very slippery, plus it needs to be taped in place. SpiderGrip film requires no taping and is the opposite of slippery. It is certifie by the NFSI, (National Floor Safety Institute).

http://www.spidergripfilm.com

It's an "industrial" type of product. See existing logo at http://www.spidergrip.com. We'd like the logo incorporated Vertically, the way it's designed. Not modified to fit a long, thin horizontal banner which is fairly typical of websites..

Homepage introduces product and gets attention with featforures using copy and photos and video

Browse page for more in-depth information, testimonials, contacts, etc..

Sign-in page for customers and sales reps to place orders

please avoid using sliders at the top of the page they are proven to be a bad thing that comes to search engine optimization

Current color schemes are white on black, yellow on black, red on black, but any two colors can be manufactured, (for example white on Home Depot orange).

 flat is the look of the site

In response to question -"Can you give us more details regarding the homepage?And some inspirational websites?"

Here are websites for potential re-sellers of SpiderGrip Film:

http://www.protectiveproducts.com/Protective Products site is OK, much bigger than we need. But like them, will need a login for sales agents, distributors, (like Protective Products), to place orders – but will not need to process payments initially.

http://www.zipup.com/Although this is another potential distributor, I’m not enamored of this site – too narrow. Pics flash too fast. But I think having a background of small logos, maybe washed out – so not too “loud”, or magnified photo of SpiderGrip surface would be an idea.

These are a little too basic  but have somewhat similar products 

http://www.worthenindustries.com/portal/

Thanks for your help…Mike

PS Everyone probably already knows this, but will need website to be compatible with mobile phones too. 72 DPI

A good question and request from a designer.

I do not have many images of the products besides the ones already submitted for the contest. (There is one more attached.)
Will be taking and sending more pictures soon, (and eventually videos) to add, if desirable, to website.

Believe that we want to emphasize the safety aspect and extreme protection features of the product.
A general contractor or manager of a group of tradesmen can quantify the savings from avoiding one Workman’s Comp claim.
For example, an average WC claim in our business is around $50,000, so saving one worker from slipping on cheap plastic and breaking his wrist easily justifies a couple $125 rolls of SpiderGrip.

The product is made from a recipe of several relatively exotic and proprietary polymers. So although it is a patented item, we don’t want to make it easy to replicate by describing exactly what the XY resin contains.

If we were to break it down into “parts”, without divulging any IP, I think we’d have basically:

The “traction ridges”, which keep the product in place so it won’t slide around, and doesn’t need to be taped.
The ridges height – which provide cushioning and therefore protection from tools dropped onto the floor (or counter-top, or furniture, or, or, or…)
The “cells” – or open areas between the raised ridges, which capture spilled paint, oil, coffee, soda and minimize flowing off the SpiderGrip and onto the adjacent areas.
The “core” layers, which are very tough and resilient, almost impossible to puncture
The entire product is extremely flexible and conformable – but has no “memory”, so it can be draped, folded into and around corners, etc.. and still maintain its integrity, but can be re-rolled or folded for the next use.
And it can be washed off and re-used many many times, I’m still utilizing SpiderGrip Film manufactured in 2009.
Additionally, the product has some additives that make it resistant to UV radiation, so it can be used out-doors for extended periods of time.

I have blind copied my Technical / R&D Vice President and GM – they should have more ideas and maybe can expand on mine, I will pass along their feed-back.

Mike