What do you have in mind for the style and theme of the web page?
Logo can be updated while maintaining recognition by our customers.
Below are our brand guidelines.
Home Page - Keep logo and text but change font scheme. Please see notes on color palette. Please note our logo is only the round "stamp" and does not include the orange flag that it is shown with on our current site.
Make social media icons more prominent. Important to show our most popular brands and categories. Most important to eliminate outdated design elements.
Product Page - Refresh look and feel. Keep conversion in mind.
What to avoid
I do not particularly like huge home page banners. These banners tend to require a massive amount of work to keep updated and we do not have the design people on staff to consistently design fresh banners.
*** IMPORTANT BRAND GUIDELINES***
Colors should remain similar: Oranges, White, Greens. Reduce the brown & brighten up the whole palette to avoid current "dingy" shade.
Mostly Male, 18-34
Living & working in the US
May have a health condition
Cannabis or tobacco user
Can’t get variety or their brand in their area
Wants convenience or is very private about their use
The 26.6 million (12.5% US pop.) admitted regular users (& more still private) for whom partaking is an art form/ritual.
Often "green" friendly and conscious of environment.