Redesign Website for Major Consumer Products Brand, Thermal-Aid

Thermal-Aid

"Thermal-Aid" is a revolutionary, 100% natural therapeutic heating/cooling treatment pack specifically designed for the medical field, to reduce swelling and relieve pain. Our researchers worked closely with milling engineers from the largest agribusiness companies in the world to create a line of products, using a unique process, which allows a specialized corn to hold temperatures for long periods of time.

We are very proud of this product. It is very successful. This product is in the process of getting into every major retail store you can imagine and that is why we desperately need to redesign the site. The winning designer will be designing an online store for a major line of merchandise that will be selling all over the world.

The current site, is currently using a miva cart system that we will be reworking into the new design. We recently did a major redesign on all the packaging for these products. The elements from this redesign must be worked into the website. We are looking for something that reads, relief and therapeutic with a clean, comfortable, non-cluttered look. We really want the focus to be on the packaging. We want the packaging and website to read the same.

This is the first of 5 more complete brand website redesigns. We are looking to build a relationship with a designer who wants to put their mark on products helping them sell worldwide.

Our target audience is people or pets in need of pain relief as well as people who live a green, active, all natural lifestyle. People of all ages.

Remember this is an e-commerce site. It needs to read new, clean, and comfortable.

- We would like a total of 5 page designs.
-One Home Page
-One Products Page for Adult- (Catalog listing Page)-(5) Total Products
-One Products Page for Pet- (Catalog Listing Page) – (4) Total Products
-One Products Page for Kids- (Catalog Listing Page) – (1) Prod. (5) Colors
-One Individual Product Detail Page in each product category style - Pictures, Copy, Price, Add to cart etc.

Please use the files attached for the look. We want the packaging and website to go hand and hand. All the colors, logos, icons, and fonts are attached. You should have a lot to work with.

If it is not used on the packaging chances are we are not going to approve.

Banner size ~874x271
Product Thumbnail ~194x145
Product Picture ~300x239

All other images should come from icons in the packaging.

We will be uploading image files for placeholders ASAP

We have a selection of pan-tones that must be used exactly for certain products. These will be uploaded ASAP as well.

This is a once in a lifetime opportunity for the right designer. We have 4 more major re-designs budgeted after this. We have 4 more brands that need the same work done plus more.

5

Homepage - It needs to define the brand. It must stick to the packaging. It must be non-cluttered and clean. We want a large space for a banner, promo, video, slider etc. on the front. Under the promo spot should be three boxes for more information. (1) "Heating w/ Icon (2) "Cooling w/ Icon (3) "Natural w/ Icon---There also needs to be a navigation bar. With the following buttons; "Home": "Adults": "Kids": "Pets": "About Us": "Contact".

The Kids Products page-needs to resemble the bears packaging. These elements are included on the attachment reading Bear Package. Add attached example photos for thumbnails. Run with graphics on packaging, ex. squiggly line, paw print, green, leaf, flower with icons.

The Adult Products page needs to resemble its packaging. These elements are included on the attachment reading Adult Packaging. No bear elements. Keep it clean and like the packaging. Use the colors provided and keep it clean.

The Pets Products page needs to have pet like imagery. We will be packaging the pet packs in the same box as the adult. However we would like you to be creative here and use the paw print or come up with some designs to add to this page. Make it read pets and animals. It needs to read similar to bears page but in its own way.

We need an individual product page for each style as well w/ prod. pic example,qty. description and buy it.

http://www.thermal-aid.com

The copy from the about page can be used.
You can see why we need a new site.

This is site is the closest to what we are looking for- http://www.gingerpuplane.com/index.html

These sites also give you an Idea of what format and style we are looking for; http://www.dogcollars.ca/
http://www.vondutch.com/