How Kristian Foss started their web page design journey
We offer the Norwegian market high quality, high volume, brand name underwear for women and men. As one of the few serious internet retailers of every day underwear we serve customers from all over Norway, but only to a very limited degree, from neighboring countries. Underverker.no (means wonders, but play on the Norwegian word for underwear) launched its webshop in june 2006, and have now established a solid customer base.
Our unique selling points are:
- good selection (brands + models + sizes)
- fast and free delivery (over NOK 500= approx USD 70)
- delivery directly to your home mail box
- free returns (when exchanging products)
Due to the order volume we now have reached, we will move to a new solution this fall.
Tell us a bit about who you are and the people you reach
Our core target audience are females between 20 and 50 years of age that could not be bothered going to the underwear/lingerie shop or does not expect to find their sizes there. Our secondary audience are men in the same age group that shop male underwear to themselves or/and female underwear to their partners.
Redesign our front page to increase conversion rates.
We feel that today's webshop radiates the right values and message:
- Clean, simple design (not cheesy as many lingerie shops)
- Easy maneuvering and use
- Delicate and inviting
Try to keep that, your way.
We also plan to emphasize other departments than female underwear. The first one is men's underwear. Therefore we need to be able to "switch" stores/departments, by use of top tabs (?), or other method, so a new left (vertical) menu list is listed (ex. figleaves.com/uk ). Otherwise, the basic navigation layout should be kept.