To help you understand what we want in a new design, it might help you to understand what we do not like about our current home page.
The issues with our current home page are:
1. The homepage fails to convey the key message that our website is about community and education. As you will see, our current page is not emotional -- it is mechanical with small pictures that are not emotional.
2. The homepage does not convey all that HeartValveSurgery.com has to offer. Over the years, we have created several new services. Today, our services include a social network, a surgeon finder, a valve clinic directory, a microsite application, an educational video library, a learning center, a book and a blog. These services need to be reflected on the home page, with appropriate call-to-actions so that the user can access them.
3. The homepage navigation text is difficult to read. Our demographic is typically older, aged 45-85 years old. We need the navigation to be easier to read.
4. The homepage has too much text. We would like less text, more emotional pictures and attractive call-to-actions that are "Above the fold" of the page.
5. We are now working with several great cardiac centers -- Cleveland Clinic, UCLA, Mount Sinai -- and we have been featured in the press. But, you can barely see the icons of these organizations on our homepage. To enhance trust and credibility of the website. Those icons should be more visible.
6. The homepage fails to show that we have "Over 1 Million" visitors each year. That should be indicated to enhance the trust and credibility of the website.
7. The homepage does not capitalize on the personal brand of Adam Pick, website founder and former patient. Over the years, Adam has become a trusted patient advocate. As this is a personal experience, we believe that Adam should be featured not as a book salesman (see current home page design) but as a trusted advisor and friend. Adam had this surgery performed in 2005. You can learn about Adam at http://www.heart-valve-surgery.com/…-valve.php.