What do you have in mind for the style and theme of the web page?
Colors: blue, light orange, soft grey, white,
Typography: a font that is readable and used by women themed sites
Feel: trustworthy, modern, simple, clean, a bit "girly"
home page: it should engage the visitor right away with simple and readable design. see example websites to draw inspiration from. The existing homepage has a "cheap" feel. Change the logo and nav bar to give this new design more "pop"
articles: the box idea should still be there, maybe spruce it up a bit?
tools: same layout as articles
recipes: same layout as articles
ask dr. pregnancy: the concept of the questions listed out should remain the same but spruce it up a bit
What to avoid
black color fonts, a "manly" feel, too much color, clutter,