What do you have in mind for the style and theme of the web page?
The design at the current page is very dated. It was designed several years ago. It does not have the modern widescreen design seen in most quality websites. I'd like the design brought up to the updated standards, widescreen, a long form sales letter as it is now.
There is content already complete on the http://www.dowscalper.com page. So that can be pulled into this page. However, we are looking for a more professional design and that includes getting rid of some of the more 'hype" type images. Not wanting images of a lot of money, jet planes, etc... The old sales page has a bit too much hype and while it's important to sell the benefits we don't want it to appear like it's full of false promises either.
What to avoid
Colors typically that work well in this niche include Greens, Blues and Reds.
As stated above, the old designs is stale and would like a new, updated long form sales letter. In addition, would like some of the images updated so they are more professional - still targeting individual consumers but perhaps not as much hype with the images showing mansions, boats, planes, flying sacks of money -- it should show the promise but not over the top like it does now.