Pwnage.com is a gaming and technology portal reporting on the latest tech gadgets, web culture and video games. It attracts mainly males from ages 18-30. Please read this as it explains what Pwnage is about: http://www.pwnage.com/2010/09/28/pw…hats-that/
Anyone who is interested in PC games, tech gadgets, latest internet culture, and reviews.
The requirements for the homepage are the featured lightbox on top, Pwnage logo matching the theme of the design, banner ads placements, and top navigation. The inner page when a user clicks to read an article will just be the homepage layout with the featured lightbox removed. See attached rough wireframe/layout mockup.
The design needs to attract and grab gamer's attention who are very web savvy and have very high standards. The sites needs to be appealing with "gaming" colors and graphics, attention to details such as fonts, colors, and feel.