Premium Website needed

Medical & Pharmaceutical

We offer a non-surgical vision correction procedure called: sleepSEE. Its great for ages six years old and up. Its also great for people who had LASIK surgery but now notice their vision isn't as clear as it was when they first got the surgery. Our target audience are people who want to slow down the progression of nearsightedness in their children, people who enjoy active lifestyles and want to be free of the annoyances of glasses or contacts, and people who are looking for an alternative to LASIK.

www.sleepSEE.com

AREAS OF FOCUS I would like the home page to have 5 areas of focus: 1. What is sleepSEE? 2. Benefits of sleepSEE? 3. How Does it Work? 4. Am I A Candidate? 5. LASIK Challenge When a visitor clicks of the "Am I A Candidate?" icon I want it to take them to a page/section of the site that not only explains their candidacy, but also has an input box (eyeglass prescription form) where they can type in their glasses prescription to get immediate feedback on how likely it is that they are a candidate or not. (don't use a "submit" button. Instead use: "Check Now") In the "How Does it Work?" section, design a infographic clock showing the steps. --------------------------------------------------------------------------------------- We will be promoting heavily: 1. sleepSEE is clinically proven to slow down nearsighted progression in children. 2. LASIK Restore: sleepSEE is also used to correct your vision even if you already had LASIK surgery. LASIK often wears off resulting in having to go through another invasive surgery to restore you vision. No more surgeries with sleepSEE! The site must be responsive!!!!!!!!!!!!!! Add-ons: Blog page ( or header icon to take me to a blog page), Mail chimp, newsletter signup, social media buttons/feeds?, Doctor Login icon in header that takes doctor's to their own special "request partnership" page. _____________________________________________________________________ My philosophy is clean, simple and minimalistic. I'm a Vision Scientist (Optometric Physician) and appearance is very important to me. For example (http://www.delarocque.com.br/13/home.html) and http://www.vizio.com/. And look at this LARGE hero area here (http://www.thoughtspot.com/) and (https://www.zirtual.com/). Here is a beautiful UX/UI design (http://tinyastro.co/) and (https://www.educreations.com/). These are examples you don't normally see on medical websites. I wish we could take the top websites I like and transform them to something special like these above. But is it possible with medical websites? SleepSEE is a product and a service. I think we have to choose which direction I need to go to better achieve my objectives. Doctors tend to use more verbiage/words to explain procedures and products. I, for one, feel that pictures can say a thousand words. Wherever/whenever we can use a video in place of text/words we should USE it!! For example: https://onlycoin.com/. As a visual scientist, I know most people are lazy readers. The world is changing to VIDEOS (ie, YouTube). And it is often what "isn't" said that makes the largest impact. Now that I think about it, for this project (http://www.sleepSEE.com) our goal should be to make our point come across using 8 web pages or LESS!! And using long scrolling pages...we could do it in 5 pages if we use simpler content. Also, we can drop the sidebar altogether. Here's another cool "hero area" website where you click on the nav bar and you go to a page below but the nav is stationary (http://www.seattlecidercompany.com/). One thing I like to point out is in this website: http://lewahouse.com/. Notice when you click on the navigation bar the page scrolls down. But the navigation bar disappears and you have to scroll back up to use it again. I we were to go with this type of design, I would like the nav bar to be stationary/static. Nevertheless, besides wanting my site to be responsive and UX/UI, below are some things I would like to have on my site. I also realize many of them I can do myself. And some we won't use at all: 1. Beautiful Fonts: http://www.google.com/fonts/ For example this page (http://www.stuffandnonsense.co.uk/) has beautiful typography. Don't you agree? 1a. Attractive language drop down list like #6 on this list: https://dribbble.com/shots/696122-Language-Dropdown or http://www.intellilinks.com/blog/2010/07/language-support-now-available/ 2. Cool icons like these: http://www.niftybuttons.com/ or http://www.hongkiat.com/blog/category/free-icons/ 3. Blog (name of blog: EyeThink by Dr. Sing) 4a. Live Chat box (hidden) 4. http://www.google.com/analytics/ 4a. google webmaster tools 5. Font size button: http://www.wpbeginner.com/wp-themes/how-to-change-font-size-onclick-in-wordpress-with-javascript/ or https://mksap16.acponline.org/help/mk16_fm_help_adjust_the_font_size 5a. MailChimp: http://mailchimp.com/ 6. http://www.wufoo.com/

#: We would like the top image to scroll through to other images/taglines. These are listed in order of importance, with the most important image (first image seen) described at the top. *The very first picture frame should read: "Correct Your Vision While You Sleep!" Want a picture of a kid (7yr or older) swimming under water with their eyes open looking directly at the camera or we can use a picture of a child (7yrs or older) sleeping. *Need a picture of an adult sleeping with smile on face. *I also want a picture of an athlete searching for his/her lost contact lenses during a sporting event. *A worker outdoors working in the hot sun looking sweaty. ( a construction worker?) *A kid playing sports *A picture of a child sitting in a classroom with other children around him wearing glasses. Or a child sitting/standing/playing sports, next to him/her wearing glasses. We will highlight the child NOT wearing glasses. ------------------------------------------------------------------------------------------------------------------------------------ Under "Am I A Candidate?" we can have a pic of a child showing their fingers crossed next to a # "prescription form". Please make sure child is facing the viewer. And make sure in this section you have an eye glasses prescription form. For example go here (http://www.zipoptical.com/help/pd), scroll down near bottom, look to far right. The box labeled: Please Enter Your Prescription. Now, look at the bottom of this form. ** ** This is just an example. We ONLY need the Sphere, Cylinder and Axis drop drowns. ** When someone enters their prescription they will get an instant notification if they are a possible candidate. So, next to this form we need to design a "gauge" to tell viewer the percentile chance of them being a candidate. Make sure you use a button that says: "Check Now!" Here's another example: http://www.globaleyeglasses.com/med ------------------------------------------------------------------------------------------------------------------------------------ We want a email capture section (Newsletter sign-up) that says something like: "Sign-up for our newsletter and request your FREE sleepSEE consultation" and next to it (in same box) put the social media buttons. Have this TWICE ON THE FRONT PAGE (middle and bottom). The Header should have the following: 1. What is sleepSEE? 2. Why sleepSEE? 3. How it Works 4. Pricing 4. Doctors (will list all the doctors that provide sleepSEE) 5. Blog 6. Dr. LOGIN 7. Language drop down box. 8. Phone # We want a PROMOTION section that says this: The LASIK Challenge! We are so confident that sleepSEE will have you seeing 20/20 that we offer a guaranteed 100% refund, plus we will give you $500 towards your LASIK surgery or $100 towards your eyeglass purchase! Also...we need "Financing Available" somewhere on home page. -------------------------------------------------------------------------------------------------------------------------- ****UPDATE***** Make sure pictures of all children look 7yrs old or older. We don't need a "search box" on our site. PUT SOCIAL MEDIA BUTTONS NEXT TO THE "NEWSLETTER SIGNUP" BOX; which should be located on home page right under "Benefits of sleepSEE". And put it at the bottom also. Have a "Financing Available!" icon somewhere very visible on the home page. ------------------------------------------------------------------------------------------------------------------------------- ****UPDATE**** Please include a "product packaging" picture on home page. --------------------------------------------------------------------------------------------------------------------------------- ****UPDATE**** Under the "LASIK Challenge section, use a ribbon (http://www.hcgdietplanprogram.com/m) or design something that catches the eye and build confidence of the viewer.

I don't want my site to look boxy...with a bunch of sqares. Add different shapes/ icons to give the site character. And I dont like the typical medical looking websites...yuck!! Make the site dynamic. It needs character.

I have attached my logo.

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