I am not able to give direction other than to say I lean towards clean light designs
About 60% of our users are female from 30-60. They are often new moms with cameras. Male photographers, although in the minority now, still comprise an important part of our users.
The logo is brand new and will be the basis of our new look, however the side graphic on the banner is totally replaceable.
We currently have a lot of banner advertising. we will probably keep space along the sides and bottom for advertisers.
We update our content often. We are picture heavy and also will include you Tube and Vimeo videos.
The history of our color scheme is that we choose the colors way before our new logo. Therefore the new logo drew it's colors from that. While I don't want to change the new logo, the new color scheme can draw inspiration from that.
Something fresh. Sorry, I wish I could give better direction