How Nelson Haws started their web page design journey
Site needs to attract customers interested in refinancing or purchasing a home. Due to outstanding buyer conditions--low rates, reduced property values, huge inventory--there has been not better time to buy or refinance a home.
What inspires you and how do you envision the design for your business?
We are looking for something very inviting for consumers. We have a wonderful technology platform which supports instant credit and underwriting decisions. The look and feel should convey warmth, integrity, strength and GREAT SERVICE. We are a national mortgage banker offering FannieMae, FreddieMac and FHA residential mortgage products. The site needs to convey optimism (especially in this economy). It needs to be hot--great graphics, flash, etc.
- Item 1...Colors are Navy and Sand/Tan. We have a site currently up at http://www.resmaconline.com but this is coming down--we do not want to use this.
- Item 2...We are going to drive customers to this site through marketing so the front page needs to have an exceptional strong appeal--flash possibly, great graphics, etc.
- Item 1...Looking for very earthy, warm tones, but also very innovative/modern looking--not looking for colors that are not earthy in tone. Again our colors are Navy and Sand/Tan.