Naperville Running Company - Website Redesign

Naperville Running Company

Naperville Running Company is an athletic specialty retail store located in the greater Chicago, IL area (Naperville) that specializes in providing shoes, apparel, and accessories to meet the needs of anyone with an affinity for running, fitness and recreation.

Anyone interested in running, fitness, and recreation, primarily in the age range of teens to 50s.

We are interested in a complete redesign of our website located at runningcompany.com. A complete product inventory and online ordering process will be added to the functionality of the website in 2010. Look and feel should be clean and well organized, primarily using the logo colors (greens, blues, white/black/grey) throughout the layout. We would prefer to have the main background either white or a light color, no dark body backgrounds please.

Contest participants are required to create a homepage design for this website. Upon being awarded, the winning contestant is then required to create a few sub page examples (product listing page, specific product view page, about us). Feel free to create these pages as part of the contest, but we’re mainly interested in the homepage design upfront.

We do not have a wireframe for the content we would prefer to see on the homepage, so placement and structure is largely up to your design. We do have specific elements we would like included on the homepage... (continued in downloadable files)

IMPORTANT:

PLEASE see the full design brief in the downloadable PDF or DOC file below. ZIP file contains project logos & imagery.

Updates and feedback will be provided daily. Thank you for your interest and participation!