There is very little we are tied down to in the current design so please don't let it hinder your creativity and ideas.
We're OK with the current color which is black, grey and some red but very open to change. Even the logo can be changed or stay the same. We do want the slogan "interactive communications for healthcare" to be pulled off the logo at least for the home page which we are holding contest for. Instead, it should be made to pop out similar to the propoint graphics website that is mentioned as the reference site.
Plan to be highly interactive with the 99designs designers and provide feedback within a day so please enter our contest and help us!
So, at the conceptual level trying to achieve:
- (not too dark though)
Header navigation should have:
- Our Approach (include testimonials)
- Case Studies
- About Us (will include team and clients)
- Contact Us
Do not include the long text that is on the home page now and nobody reads. Get across concepts and actions. Primary action we want is to be contacted.
We want the following phrases on the home page in some type of interesting way - not just a list. Any order is OK.
Key Opinion Leader (KOL) Recruitment & Webcasts
Lead Generation Programs
Content Management Systems
Marketing Strategy Consultation
This can be organized into a block of services like on propoint graphics website or another way you may wish to use.
The website slider on the home page could be replaced by a larger slideshow of websites we've done since we like a slider like on propoint graphics website of client logos.
Should include a button on page: Begin your free project consultation...
Footer should include blocks like the propoint graphics website. The lower right block should be a contact form that includes email, name, organization and phone and a pulldown list of the services listed above including other.
The middle block should be a place where we can highlight something. For the design lets make it a "Client Case Study:. Put a small image of http://vaginitis.obgyn.net/faculty.cfm on there but no so small can't tell anything about what it is. Include client name: Genzyme Diagnostics Medical Education and Lead Generator
Imagery should include medical professionals (various ages, sex and ethnicity) in educational settings like looking at a computer or reading a machine or using a medical device or consulting with colleagues, etc.v