We're looking for a clean, crisp and polished design that is in keeping with our existing marketing collateral (see logo and stationary concept).
Design should be sales-oriented to communicate a clear message. Pages might include screenshots, videos, bullet points, feature matrix etc.
This website is our marketing website. It should be look and feel like a static website. We may have a blog section (and it would be nice to see how that would fit into the overall theme) but the focus of the design should be for a static website.
Because it is a sales website it needs to be laid out as such. We are selling Software As A Service (SaaS) so we want to:
1. Educate the visitor about our product
2. Differentiate ourselves from our competitors
3. Drive people to sign up for a free trial.
Currently we have a few menu items/sections considered
WHAT it is
WHY you care
WHAT it costs
WHO we are
Please arrange the nav as you see fit.
Our product is world-class and light years ahead of our competition. Most of the competing products are either unfinished or amateurish. We want to draw a clear distinction with our design and presence.
Please derive the color scheme from our attached logo and stationary concept. Feel free to use any of the stock images attached (or not). Naturally you are not limited to the colors in the logo, but any other colors you chose will need to be complementary.
You're also free to design the layout as you see fit. We're looking for a design to immediately draw in the visitor. Keep in mind the website copy will be short and sharp, have testimonial quotes and multiple calls to action (sign up).
Please provide final design as a layered PSD file.