To present APESMA to our members and potential members as a professional, dynamic & effective organisation that helps individuals improve their career, their professions and influence broader social issues effectively through group power.
The design should not stereotype professionals, and should aim to project a quality of humanness and community.
TONE: aspiring & empowering. Educated, knowledgeable & skilled. Respected and recognised. Personal, or “member” focused. A creative leader, and a source of support.
KEY WORDS : build, create, lead, innovate, make a difference, contribute, support, share, and develop, fresh, optimistic, energetic, engaging, active, positive, social
LOOK & FEEL : Very personal, friendly, and approachable, but not frivolous. Creative but not over designed. Easy to digest. Professional. Modern & active.
Clean and flexible, but avoid a clinical or rigid feeling. Suggestive of innovation, leadership and creation. Social. Supportive. Aspirational, empowering and effective. Human. Social. About members who associate with each other and are encouraged to communicate, share and contribute.
- Must include APESMA logo (attached)
- Member photos / faces (attached) can be used to mock up a hero/promo section