0: RESOUCES YOU CAN USE
http://slidedog.com (here will your design be)
http://beta.preseria.com/ (current web page)
http://downloadbeta.preseria.com/ (product download, still in private beta)
http://www.youtube.com/watch?v=qZwIvdWm2Dg (Concept Video)
http://www.youtube.com/watch?v=qxTF-QeXuI8 (Without SlideDog)
GUI Screenshot (Attatched, see below)
Some value drivers for inspiration (you do not have to use any of these):
-No more technical delays
-Keeps your event on time
-Supports all common presentation files
-Seamless switches between presentations
-Shows your event background image during breaks
-Control your presentations and files with the SlideDog mobile app
-More professional presentations
Example sales pitch (for motivation):
"SlideDog is the answer to all presenter pains. You will never again have to stop a presentation for technical problems! You know all that time that PowerPoint crash, or you have to switch between files, or the video does not show?
Those days are never coming back with SlideDog in your leash!"
1: GENERAL DESIGN:
Keep it fun yet professional and clean. We want a web page that sticks out from the crowd - in a good way. This is a viral product and we want a design to support this mechanism. The name "SlideDog.com" is kind of silly. We went for this name because of the marketing effect of the name and the fitting slogan - "a presenters best friend". But keep in mind that it is a product for use in professional settings. It is important that the design does not get too "childish". Remember that it's a product that targets the business market.
"SlideDog - A presenters best friend" is our slogan. We want an avatar and logo/text to support this. Obviously there is a dog in there somewhere, but the rest is up to you. Bonus if the avatar shows the link between dog and something to do with presentations. The user should smile the first time he sees the avatar, but it should not look out of place in a board meeting, conference etc.
3: LANDING PAGE:
ABOVE THE FOLD:
It should be very clear what the product does exactly and illustrated with product screenshot/graphics/concept video (see above for inspiration). The slogan "The presentation player that plays everything" could be used if it fits with your design. Also, the logos of supported file types could also be visible somewhere, but it is up to you.
Call to action is: "Download free version", and "Buy Now (From 99$)", and perhaps a "Learn More" button which scrolls the user to below the fold
BELOW THE FOLD:
-More detailed explanation of the concept and features. For example a step by step illustration on how it works
-Concept video ("See how it works"), (if not included above the fold)
-Customer logos ("Customers using SlideDog")
-Footer with meta and links (Pricing, Blog, About Us, Contact)
4: SUB PAGE (I.E PRICING PAGE)
Less priority than logo/landing. This page is only a design sketch for the general web pages on our site later on. The important thing here is the menu (Download, Pricing, About Us, Blog, Contact), the style template (logo placement etc) and for example our pricing options:
CTA: Download Free
CTA: Order now (99$)
CTA: Order now (2990$)
See http://www.olark.com for inspiration
No graphics used in the design should be limited with any licenses restricting their use (unless clearly stated in the design entry)
Delivered as layered PSD files, with textual information regarding fonts, colors and all info needed to make a wordpress theme from the design.