The homepage should be mostly for eye candy. It should be eye catching, hip, and cool. The target market for our sites are 19-24yr old college students. The home page needs to have a menu that allows the users to navigate the site. There also should be a button that can be clicked for an "online application" and a "pay rent" button. These can be buttons or links or images, whatever looks cool. We would also like a "message area" on this page where we can post short messages for the students. Basically let your creative juices flow for this page. It really needs to pop and look totally professional. The homepage should also include an image slider type area where we can show different images of the units. We would like social networking buttons(facebook,twitter) on all pages of the site.
We are looking for a single design with 3 different color schemes. One color scheme is for Male students, another for Female students and a 3rd for coed housing. Again, the layouts can be the same, the color schemes just need to match the different demographics.
We also need an "inner" content page design. We use a lot of amenity lists and things so a cool unordered list design would be nice. Also, it would be nice to have a general form submission style.
Parting thoughts: We provide high-end luxury apartments at college student budgets. The site in general needs to say "This place looks like a blast, it has everything I could want in college housing, I HAVE GOT TO LIVE THERE!"
I have attached 2 logo's that we currently utilize. These are the only things that need to be incorporated into the new site. The red logo is for the Men's housing and the greeen logo is for the Womens housing. You can certainly play with these a little bit, but over all we would like to keep the logo's "as is" if possible.