Lexus Of Orlando needs a new website design
Larry Bruce needed a new web page design and created a contest on 99designs.
A winner was selected from 82 designs submitted by 24 freelance designers.
Some of the designers who made it happen
How Larry Bruce started their web page design journey
Who are you known as?
Lexus Of Orlando
Tell us a bit about who you are and the people you reach
inform our guests of service offerings. Make it easy and convenient for our guests to schedule service and see what service related needs there are for their vehicle.
Target Audience:
25 to 65 age professionals.
About the Lexus owner:
Demographics:
58% of Lexus owners are male
31% of Lexus owners are female
45% of Lexus owners are aged 40-59
18% of Lexus owners are aged 20-39
17% of Lexus owners are over 60
Lexus owner demographics are showing rapid growth in the 20-39 age group as more models are released with strong
appeal to the younger market – for example the IS F, IS 250C convertible and CT 200h.
Principal Occupations:
38% of Lexus readers have stated their occupation is in management or white collar professions
19% of Lexus readers have stated they are self employed
Annual Household Income:
22% over $250,000
20% between $100,000-$250,000
Vehicle Purchase Method:
42% of Lexus owners paid cash for their vehicles
20% of Lexus owners leased their vehicle
Favorite Leisure Interests:
36% of Lexus owners’ favorite leisure activity is fine dining, cooking and wine
23% of Lexus owners’ favorite leisure activity is attending the opera, theatre and the cinema
16% of Lexus owners’ favorite leisure activity is travelling
11% of Lexus owners enjoy music
Favorite Sports:
34% of Lexus owners enjoy AFL, rugby union, soccer or rugby league
26% of Lexus owners enjoy either golf or tennis
11% of Lexus owners enjoy cricket
7% of Lexus owners enjoy horse racing
7% of Lexus owners enjoy skiing
What industry do you think your business is most related to?
Existing website
What do you have in mind for the style and theme of the web page?
Colors, look and fees should match http://www.lexusoforlando.com
Page descriptions
Home pg - site direction and navigation
Products and services - describe the products and services available
Staff and Technicians - would show the staff and allow for brief bio and information
Schedule appointment - would allow user to schedule an appointment
Special Offers - Would show special offers and discounts
About Our Customer Service - would describe the dealerships approach to customer service along with pictures of their service department, guest lounge area and convenience offerings
Other notes
Here is the link for the rest of the actual service photos. We would like for you to use these in place of stock photography.
Silver package
Free features
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Blind contest
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Guaranteed
Deliverables
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