Completed contest

Need lead-generating web site for outsourcing vendor

Lnicholson needed a new web page design and created a contest on 99designs.

A winner was selected from 59 designs submitted by 23 freelance designers.

59
entries
23
designers
1
winner

How Lnicholson started their web page design journey

Company name

Lanvera

Overview

Lanvera is a Business-Critical Document Outsourcing Specialist for Both Print and Electronic Mail Delivery. With decades of experience and state-of-the-art facilities, Lanvera is today’s leading provider of document delivery processing — including statements, invoices, bills, notices, collection letters, 1099 tax forms, and more. Since 1985, we have delivered hundreds of millions of documents by domestic USPS, international post, and electronic delivery. Our expertise includes a full range of services, from design and production, to reporting and archiving. Our customers represent all major industries — banks, credit unions, healthcare, oil and gas, insurance, telecom, distribution, manufacturing, and more. Learn how Lanvera can help optimize the delivery of your business-critical print and electronic customer communications.

Tell us a bit about who you are and the people you reach

We serve a number of industries but our main focus is on banks, credit unions, healthcare, oil & gas and manufacturing. We deliver printed and electronic business critical documents - such as patient statements, bank statements, manufacturing invoices, collection notices and loan coupons, for our customers to theirs. We target decision makers including CEO, COO, CFO and CIO.

1. Visitor Profile: Who Are They?
a. Position
i. Executive Level
ii. Project Manager
iii. Admin
b. Purpose
i. If (Is there a solution available)
ii. List building (Who to evaluate)
iii. Compare vendors
iv. Vendor selection
c. Business Model
i. Business to Business
ii. Business to Consumer
iii. Both
d. Company Experience
i. Outsource
ii. Non Outsource – In House
e. Security
i. Government Regulations – Financial, Healthcare
ii. Non-Government – Competitive security
f. Business Market / Vertical
g. Competitor
i. Who are they with today?
ii. Who else are they looking at today?
h. Department
i. Finance
ii. IT
iii. Operations
i. Company Size
i. Small
ii. Medium
iii. Large
j. Predisposition
i. Vendor Size
ii. Market / Vertical
iii. Physical Location
iv. Best central mailing facility in the country
v. Vendor selection
k. “I have to change”
l. Let Lanvera do all the work

Requirements

We want to revamp our current website. The site is 10 years old and while the content is still a good fit (with changes to navigation and flow), the design is quite outdated. We tout ourselves as a technology company and need a website that reflects that. We only need a home page design for now.

In terms of layout, I would like to see top navigation with dropdown headers (understand this is only design, but please show how that might look). I want the top area to be graphical, below have a paragraph about Lanvera and below that, show three push-marketing elements to drive clicks.

Please no images with people. We want icons/graphics only. Colors do not have to match our logo and I want to focus on light grey and blues with pops of color. Our website examples will show you the direction to go there.

Because we want this site to be "technology" focused, we need the design to be clean lines and minimal. I want it to be very clear where the user is to click on for any given item.

The MAJOR item that should be included in this project is some sort of design theme that we can spread across the entire site such as a custom title font or design element like a curve that will go on every page in different areas to create a cohesive theme.

Main menu is: Home, Company, Services, Why Lanvera, Partners, News

We will need a layered PSD file. Can use stock icons/graphics.

Number of pages

1

Page descriptions

We need a design for homepage only.

Main menu: Home, Company, Services, Why Lanvera, Partners, News

Show dropdown for Services: Print & Mail, Electronic Delivery, Client Portal

I'd like Client Portal with a Username/Password login box on the top right.

There needs to be a graphical element to this page, but no pictures. This can be accomplished using lines/curves/icons/graphics. I would like the graphics to pop using color while the rest of the palate stays neutral.

Existing website

http://www.lanvera.com

This is a complete overhaul of the current design and navigation flow, so I really don't like anything about it.

Example websites

Benefitfocus.com
Like:
• Icons on home page – Benefitfocus, Shop, Enroll, Manage, Exchange – these icons are the same size and design type, but have different colors, which brings a more sophisticated and modern feel to the site.
• Font color / style
• Gradient treatment behind content blocks
• Home page has a linear feel, as in you read top to bottom vs. having elements in various places on the home page and having to search for content.
• Four squares at bottom of home page – Request Demo, Featured Webinar, etc – like the graphics in each vs. icons
• We love the APPS section. On the “index” page of this section, we get to read about the various secondary navigation elements before we navigate to that page. This looks clean and buttoned up.
• Within section pages, we like the repeated “Key Benefits” and “More Information” boxes.

Don’t like:
• Large area at top of home page for content. This pushes the bottom content down too far.
• Dropdown on the main navigation – too much information for drop down
• We would like to keep secondary navigation visible while on each page. T his site looses the navigation once you click on a secondary page.

Business-integrity.com
Like:
• Background treatment on purple top bar. This looks custom-designed and high-tech.
• Icons inside the stopwatch on home page
• Background treatment on colored blocks on home page.
• Grey background behind site. Fade treatment.
• Left navigation

Don’t like:
• Font
• Left navigation treatment – too simple / low tech

ObjecifLune.com
Like:
• Light colors / grey
• Splashes of color in the right places – under product line names/logos
• Font size / font type
• Background graphics – square graphic that is presented throughout the site
• Content blocks on interior pages – consistent on every page, while content changes based on page navigated to.
• Header / small paragraphs per page. Less content, more high level information with headers

Don’t like:
• Flash element on top of each page and home page
• Home page has too much content / too busy

ShareVis.com
Like:
• Clean lines
• Colored icons
• Small fonts
• Small illustrative graphics that represent content elements
• Gradient on content block backgrounds

Don’t Like:
• Large graphic at top of home page. We want to maximize space for content and do not want to take up valuable real estate with graphics.
• Home page is too busy / too many content elements

Custom package

$699

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Deliverables

PSD
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