Key Visual Criteria:
• Picture of female / females
• Eurasian look. Attractive, yet a friendly, accessible face. Not super model-ish.
o Good examples: Georgina Wilson, Charo Ronquillo, Solenn Heussaff, Jasmine Maierhoffer
o Bad examples: Gong Li, Maggie Q
• Has to look “high fashion”, exclusive, symbolizes sophistication, but not arrogance or aloofness. Must look friendly and approachable.
• Starter ideas include: images that connote waiting and breathless anticipation
Do not include:
• Overt references to the Philippines. Although we are a Philippines-based business, we do not wish to use the Philippine flag, map, beaches, etc
• The color scheme should NOT use any shades of pink, green or orange.
1. Fashion is the main 'event' and not the models. The user shouldn't feel like they're entering a website but actually peering into a different world of fashion, where the design captures an 'experience' (see http://www.lanvin.com and the JPEG landing page of fashion stake, I will also upload a few more photos in the design brief)
2. Be experimental. Here are some thought starters:
- Choose a color that will be the main color accent of the site and brand and use it to emphasize parts of the page. For example, a purple or silver color emphasizes all or part of the logo and is also a piece of clothing on the model. See the landing page for http://www.ivorytrunk.com (the elephant and the 1st shoe are the same color)
- Use action/context shots, but maintain sophistication. See the landing page for http://www.giltgroupe.com
- You can choose a scenic shot also
- Get inspired by magazine covers or magazine editorials (there are some photos attached)
3. Be visually captivating but not overwhelming. Logo must tie back to the overall design.
4. When thinking of text placement and colors, imagine what it could look like in the inside pages. We have to choose a landing page design that could be the basis for the inside page structure/design as well.
5. It's still feminine and it's still Asian. Don't forget the market.