Completed contest

Large Travel e-booking website design needed

Aperion needed a new web page design and created a contest on 99designs.

A winner was selected from 185 designs submitted by 43 freelance designers.

185
entries
43
designers
1
winner

How Aperion started their web page design journey

Company name

Caf Tour and Travel

Overview

Since 1954 Caf Tours & Travel has worked in the field of tourism in Tuscany and the rest of Italy, becoming the oldest and most appreciated incoming operator in Florence.

In order to survive the growing competition in the market of tours and excursions services, Caf has decided to renew its website and make it able to become a business instrument. The new website will therefore be geared towards online booking and sale of Caf products.

The project is pretty ambitious. Starting from the new, fresh layout and the presentation of the products, the website must have the maximum usability and must communicate reliability and service, in order to ease the sale.

Tell us a bit about who you are and the people you reach

Our target audience are travellers interested in Florence and Tuscany tours and services, but also tour operators, travel agencies, affiliates.

Requirements

The website will be developed in 5 languages: English, Spanish, French, German, Italian.

Since it is an e-commerce website it will be integrated with a shopping cart, and must be organized to best present Caf services and products.

The layout must be sober and elegant, but fresh modern anyway. To be clearer, the website must have all the features of Web 2.0: round shapes and colored “glossy” buttons, for instance. However, in describing the characteristics of each page we will give some reference sites

The Caf Tour logo (attached below) should be “refreshed” to appear a little bit more modern. The dominant color must be blue in its different versions

All the buttons and boxes must be realized in text format (NO graphics), and they must be adaptable to the length of the content; the “Call to action” buttons must be realized in a bright and clearly identifiable color (i.e.: # FF9100)

We also need to be realized the following icons: “Best Seller”, “Special Offer”, “Original tour”, “Special Price”, “100% Guaranteed”

The “trust signs” (attached below) must be placed in all pages

The website's structure must be 2 columns. Maximum width: 1.000 px.

The website should be rich in details and very stylish. Usability is a must

Please have a look at the layout drafts of the pages attached. They simply show the information layout needed, but not the design

Number of pages

3

Page descriptions

You have to realize 3 different templates, as follows:

1. HOME PAGE - Width ≤ 1.000 px; 2 columns

● Header: high 150 – 160 px

We need a dinamic header, with at least 3 pictures of Florence and Tuscany. The pictures should be alternated thanks to a Flash application. You can use this website to select the pictures: http://www.istockphoto.com

The Caf Tour logo (attached below) should be “refreshed” to appear a little bit modern and must be placed on the left side of the header; under the logo you should place the Tagline, combining as you wish the words: tours, Florence, since 1954

On the top of the header, on the right side, you have to place in the following order and in text format: Shopping Cart, Currency (dropdown list: USD, GBP, EUR), Languages

In the bottom right should be placed the button "All Tours and Excursions by Category". It should show the full list (only in text format) of all tours by category via a dropdown list. To get an idea of how it should look like, have a look at the yellow menu of the website: http://www.citysightsny.com

● Left Column: max width: 180 px (textual)

It has to show at least 5 box (NO graphics, just text) and banners

1. Navigation by categories
2. Top picks (5 or 6 tours). Look at: http://www.viator.com
3. Trust signs: credit card logos, secure payment + “100% Guarantee” and “Original tour” icons. Example: http://www.unclesamsnewyork.com, left column
4. Customer care
5. Login for Reserved Area

● Central Column: It has to be divided in 1 box + a dinamic list of tours ordered by Top Sellers.

Box: Why choose us (box with list. Look at http://www.viator.com Home Page)

Tours list: each box must contain a small picture and a short summary. To get an idea of how it should look like, have a look at the following websites:

http://www.darkrome.com/tour_list.a…&vatican=0
http://www.viator.com/Florence/d519…O-LH_H-2-6

● Footer: with textual links: About Us, Terms and Conditions, Privacy Policy, Site Map, Copyright, Company details

2. PRODUCT DETAIL PAGE

● Header: As the Home Page
● Left Column: As the Home Page
● Central Column: split into 2 columns

Selected tour details:

1. Tour Title + Subtitle + Short Summary
Title + Subtitle like: http://www.darkrome.com/best_of_flo…aspx?id=41
Summary like: http://www.darkrome.com/tour_list.a…&vatican=0

2. Framed Picture, like:
http://www.unclesamsnewyork.com/tou…lage_Tour/
Max width: 500 px

3. Highlights (bullet list)
4. Full Description
5. Photogallery

● Right Column: 205 px (textual)

1. Booking Box, like the one on the website:
http://www.unclesamsnewyork.com/tou…lage_Tour/
Under the “Call to action” button add the textual link: “Booking procedures”

2. Reviews
3. Most popular

● Footer

3. SHOPPING CART - Width ≤ 1.000 px; 2 columns

● Header: As the Home Page, without button “All tours by category”
● Left Column: just trust signs
● Central Column:

1. Breadcrumbs on the top of the page. Look at the attached picture
2. Textual Box with product summary. Look at:
http://www.viator.com/booking/shopp…IC&xos=tru
3. Discount coupon (textual)
4. Additional offers list

Existing website

Example websites

See page details

Custom package

$2,339

Paid features

  • Featured listing

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

PSD
PDF
PNG
JPG

We've found some similar contests you might like

$2,199
Loonatik design and distribute cool pyjama's and other sleepwear. Presently products are sold via Amazon...
design by simplest™ design by Anton Siribaddana design by Anton Siribaddana
172
entries
28
designers
£900
Consumers will primarily use the site to browse for property to purchase or rent in London. This involves either brow...
design by Saturn-X design by Transformed Design design by Alexander-Designer
33
entries
20
designers
€850
We plan to launch a new system to track results and statistics about Italian Hockey Leagues. This system will call Po...
design by Dmytro Bieletskyi design by Dmytro Bieletskyi design by Dmytro Bieletskyi
177
entries
22
designers
£704
The audience is B2B, garages, car dealerships etc...
design by Technology Wisdom design by mkswebtech design by simplest™
58
entries
22
designers
CA$1,796
We are a subscription box company that curates and sends handmade desserts and baked goods across Canada....
design by DesignExpertz design by Emanuel Roman design by Emanuel Roman
148
entries
41
designers
$2,699
Nectar produces the Nectar Bed, for better sleep.
design by Sol Ninja design by hermanplag design by pangeart
221
entries
63
designers

We saved a spot for your web page design contest.

Get started now
$899
We manufacture dog beds. We sell to large retailers like Petco, Walmart, etc. We are not selling directly to the cons...
design by x_wong_x design by x_wong_x design by x_wong_x
213
entries
46
designers
€1,916
I am an international business lawyer based in Switzerland and Monaco. I advise individual and companies for their pr...
design by George Will design by Tommi K design by Tommi K
102
entries
38
designers
A$1,199
My Watt Power enables cyclists to compare their power output to other cyclists.
design by lards design by George Will design by lards
49
entries
21
designers
$1,400
QckShot is targeting anyone that wants to create highlights for a youtube video but primarily gamers....
design by JVM design by JVM design by MercClass
103
entries
15
designers
$3,099
indoor and outdoor advertising supplier , branding...
design by Namadewa design by Namadewa design by Intricate
38
entries
11
designers
$599
We sell luxurious, all-natural and organic skin care for women, ages 30 -65+...
design by AxilSolutions design by AxilSolutions design by Ramzan Qureshi
35
entries
14
designers