How Eagle River started their web page design journey
Eagle River Associates
Eagle River Associates is a small interactive marketing agency that provides a broad range of design and internet technology services to our clients.
Tell us a bit about who you are and the people you reach
Small and medium sized business, especially in the hospitality, travel and real estate industries. The target audience are potential clients looking for resources to help them create and launch custom Facebook promotions. They will expect high quality work to represents their brand well and accurately.
- Promote the concept and value of doing Facebook promotions.
- Generate leads using a simple lead form.
- Quantify traffic volume and lead conversion rate using Google Analytics
- Continually test LP creative and optimize lead conversion rate through A/B split testing using Google’s platform.
- 960px wide (scalable to 760 for a fb page)
- Eagle River Associates branding
- Call out Facebook and Twitter promotions
- Call out key benefits
o Activate existing customers in social media channels
o Tap into Word of Mouth Marketing to reach *new* customers
o Build your fb fan base and twitter followers
o Grow your email marketing list
- Call out major types of promotions (http://wildfireapp.com/tour/promotion_types)
o Sweepstakes – great for building fan base
o Contests – great for encouraging more activity and fan participation
o Coupons – great for driving immediate sales and reaching new customers
o Favorite picks – great for building community
- Call out research
o "Companies that run sweepstakes have 50% more fans than those that do not" - Forrester Research
- Call out sample work
o Sonnenalp (http://www.facebook.com/sonnenalp)
o Vail Racquet Club (http://www.facebook.com/vailracquetclub)
- Simple lead form
o First*, last*, company*, email*, telephone*, comment (optional)
- Telephone # - (720) 221-4522